Marketing
Every campaign link is decorated automatically; every sign-up and every opportunity keeps track of its originating campaign, as both first and last touch. ROI stops being up for debate.
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How it works
Because campaigns, forms, CRM and opportunities live in the same suite, attribution is native: the click carries the campaign identifier, sign-up captures it, the opportunity inherits it. No analytics connector to maintain.
October's newsletter generated 12 opportunities, the SMS campaign 3: you allocate budget based on facts. UTMs can be customized per campaign to match your existing analytics conventions.
Go further
Use cases
Detailed scenarios with figures, where this hub plays a central role: the starting situation, what gets put in place, what it shifts.
34 stores, one number, and every request routed to the right shop.
Discover Local government47,000 residents, one registry office, and slots that stop going to waste.
Discover Local authority450,000 visitors a year, questions at all hours, and an AI agent that speaks their language.
DiscoverFAQ
No: link decoration is automatic as soon as a campaign is sent. You can override UTM parameters per campaign if you follow specific conventions.
First and last touch, stored at signup then propagated to the company and the opportunity. You read where the relationship came from and what closed it.
Yes: source, medium and campaign name are added to outbound links, with their own identifier. You can also impose your own UTM values on a campaign.
Yes, as long as the landing page carries the capture script or the form is ours. That is the junction between a visit and a record.
Yes: won opportunities trace back to the originating campaign. It is the only way to settle a budget argument without discussing click rates.
Another question? Write to us — a human will answer.
Create your free account in two minutes: CRM, telephony, marketing, appointments and customer service — all in one place, with AI built in.
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